With key art, first impressions are everything.
It’s a 3-second rule. (I.e. if you drop something amazing, viewers will pick it up.) You have three seconds to capture the audience’s attention—to convey action so compelling that it gets a reaction: it gets them to watch. Whether new programming, or a long-running favorite, the same spark has to be there; ratings depend on it.
With that much at stake, we don’t leave anything to chance: we take care of every stage of key art development: concepting, photoshoots, retouching, color correction, final design and orchestration. And all the bits in between. You might say the details are key.