Our approach to making Jackie Robinson’s legacy relevant to the next generation was a hit

• Education mission of the foundation lacked a modern, fresh vibe
• During Covid, the annual Jackie Robinson Day celebration needed a way to bring together people virtually, with only six weeks to make it happen

• Created a powerful brand design featuring Jackie Robinson’s face and a strong statement
• Designed and executed a robust education guide as teacher resource
• Designed a dynamic, modern poster for the classroom
• Produced a complex, engaging website for Jackie Robinson Day in only six weeks
• Designed a social and email campaign to drive visits to the site

• Driven by the social and email campaigns, nearly 2 million people visited the Jackie Robinson Day site to celebrate the legacy of an American hero and civil rights icon
• The website was picked up by press, heralded as meaningful way to commemorate
  Jackie Robinson Day

New branding featuring Jackie Robinson’s face was picked up by the Los Angeles Dodgers,
to be featured on t-shirts sold at Dodger Stadium