- Branding hadn’t kept pace with the evolution of the business from a clay-shooting venue to a complex that offered multiple experiences including a farm, events, concerts, lodging, education, and a store.
Juneberry Ridge
Unified, cohesive branding across multiple entities elevates Juneberry Ridge awareness
CHALLENGE
SOLUTION
In-depth discovery to identify purpose, mission, vision, and values statement, which led to:
- Naming
- Logo and brand voice
- Branding across multiple sub-entities
- Internal rollout with key stakeholders and employees
- Social media campaigns
- Animated videos
- Blog posts
RESULTS
Year over year:
- 276% increase in new leads
- 200% increase in event page traffic
- 17% increase in website visits
