Comprehensive campaign exceeds the Jackie Robinson Museum’s first-year expectations

• The Museum, whose launch was imminent, required an inspiring brand identity
• As part of its mission to educate broadly, the Foundation needed a way to promote
  the Museum beyond New York City
• The museum was a major financial investment and needed to ramp awareness quickly
  and effectively to create engagement for donations, memberships, and ticket sales 

• Brand identity to establish a consistent and powerful look to match Jackie’s legacy
• A robust and engaging museum website including original photography and video
• Outreach campaign to schools, education influencers, and teachers
• Marketing including: Social, transit, digital advertising, email campaign, newsletter

A fully cohesive and integrated brand experience across all touchpoints built brand recognition
and awareness

• First-year visits to the museum exceeded expectations
• School visits increased dramatically