Our approach to making Jackie Robinson’s legacy relevant to the next generation was a hit

• Education mission of the foundation lacked a modern, fresh vibe
• During Covid, the annual Jackie Robinson Day celebration needed a way to bring together people virtually, with only six weeks to make it happen

Unearth the heart of the college through interviews with alumni, students, professors, administration to guide development of engaging integrated campaign:

• Website rebuild
• Digital ads
• Landing page
• Billboards
• On-campus graphics

• Highest enrollment in the school’s 100-year history, during the three-year campaign